The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025.

LinkedIn has introduced new advertising formats and expanded its capabilities on connected television to help B2B marketers ...

Retargeting, once a go-to for digital marketers, now faces growing challenges—from static creatives causing consumer fatigue ...

Fast forward to mid-2025 and that “standard with ads” plan looks less like a reluctant experiment and more like a $10 billion ...

B2B organizations need to do to stay ahead with an ecommerce experience that works like your customers expect it to.

Solidicon has turned to BetComply in a move which pushes the supplier’s presence to more key markets. A Swedish B2B licence kicks off the partnership, allowing Solidicon to offer its portfolio of ...

LinkedIn has launched First Impression Ads, a full-screen, vertical video format designed for single-day campaigns, ahead of ...

The newly identified malware, Numero, is especially destructive. Disguised as an installer for a video AI tool, it repeatedly ...

Former PRecious Communications leads Arundhati Saha and Pauline Yoong, have launched their own consultancy called INFLUENCE.

B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

Meta plans AI-powered ad automation by 2026, letting brands generate ads with just a product image and budget, shaking up the ...