BMW launched two fragrances, AMBERNESS and BERGAMOOD, that represent the brand's core value of joy through scent. BMW defines ...

BMW is about to introduce a new CS—short for Competition Sport—version of the beloved M2 sports coupe. The German luxury ...

The Mercedes-Benz brand has grown ever since the start of ... Much like Mercedes-Benz, sometimes less is more. The BMW logo is only blue and white with the letters “BMW” on top of the circle.

BMW Motorrad unveiled the Concept RR prototype at Concorso d’Eleganza Villa d’Este, showcasing the future of RR-series ...

In 2025, the BMW brand will undergo a transformation that ... here it’s etched into the metal on the front and rear of the car. The logo remains recognizable, but there are two fewer parts ...

In the latest episode of ‘Moments with Marketers… in Uber Rides’, BMW’s General Manager of Marketing, Alex McLean, joins Uber’s Michael Levine to talk about how brands can create emotional connection ...

Unveiled by the brand’s Indian branch ... and Frozen Deep Green. BMW’s classic logo decorates the car at the front, rear, and on the wheels. Other highlights of the build include the black ...

However, BMW also claims, “From 2025, we will be rigorously taking the core BMW brand into a new all-electric dimension with the ‘Neue Klasse.'” In other words, a “new class” of EVs is ...

The company unveiled its “Vision Neue Klasse” for the first time on Saturday, giving us a glimpse into what the BMW brand will look like in the future. CEO Oliver Zipse revealed BMW’s three ...