With Q1 2025 sales reports now available, we know that Tesla sold 60,000 fewer vehicles than it did last year. Tesla isn’t the only automaker experiencing tariff-induced sales difficulties. Elon Musk’s company’s grasp on being the top EV maker in the world is slipping,

Tesla has offered low-interest loans and other incentives to try to revive sales, but these efforts have depressed the company’s profits. Tesla’s newest model, the Cybertruck pickup, has been a flop. The company sold 4,300 Cybertrucks in the second quarter, according to Cox Automotive, a 50 percent decline from a year earlier.

Tesla reported another record plunge in sales Wednesday compared to a year earlier, as brand damage from CEO Elon Musk’s politics and increased competition continued to batter the once fast-growing EV maker.