PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

SHOPPING: Looking to upgrade your perfume collection? Get 19% off this celeb fragrance fans say smells 'so similar' to ...

If you’re a fan of Carolina Herrera’s Good Girl perfume, you may find yourself falling for Bath & Body Works’ You’re Cheeky. This “great dupe” is getting a ton of praise from reviewers for smelling ...

SHOPPERS are rushing to stores to get their hands on a brand new Lynx fragrance they say “smells amazing”. The iconic brand ...

Floral, breezy, warm, sweet—these are words that describe this perfume. The notes used in it should please a wide variety of ...

So whether you’re shopping for a special occasion or getting a head start on Mother’s Day shopping, we’ve rounded up ...

Strawberry isn’t new to fragrance, so why is there a sudden fascination? “Any brand that has a strawberry fragrance out now was likely working on it long before the ‘Strawberry Girl’ moment hit TikTok ...

Promise. I hate being left out of the loop, so in the name of journalism, I tested the perfume for weeks, read/watched reviews for hours, and even compared it to some of my other favorites.

If you love fragrance and/or TikTok—or the combination of the two called #PerfumeTok—there's a very good chance you're acquainted with Maison Francis Kurkdjian's Baccarat Rouge 540.