From bubblegum cleansers to Sephora Barbie to kid-fluencers promoting viral brands, the skincare industry is cashing in on the so-called "Sephora kids" trend, named after one of the trendy ...

The skincare industry is cashing in on so-called "Sephora kids," fueled by Gen Alpha (kids under 12). But dermatologists warn that many viral products contain anti-aging ingredients that can harm ...

Kylie can be heard asking her kids, as daughters Wyatt ... “No! You’re a baddie,” one of her daughters says to her. “Yes, I am,” Kylie responds, holding her baby daughter Finn, who ...

The bill follows the popularity of the "Sephora kids" trend, in which young people, especially preteen girls, purchase and use makeup and skincare products. For the second year in a row ...

At least one beauty brand is doing what it can to check the Sephora Kids. “Skincare brand Bliss is attempting to reconnect with its core audience of elder millennials and Gen X with a new ...

I don't want my young daughter to grow up to be a "Sephora kid" who is obsessed with makeup. I'm teaching her young about the dangers of the beauty industry and how she can damage her skin.

Last year, a Sephora store drew criticism when shoppers said a group of teens and the adults accompanying them were allowed to make purchases after the kids had used makeup as blackface ...

I don't want my young daughter to grow up to be a "Sephora kid" who is obsessed with makeup. I'm teaching her young about the dangers of the beauty industry and how she can damage her skin. I'm also ...

Cecilia Hermawan has text chains going with other parents to stay up to speed on the words and phrases catching on among their children. Still, the Boston-area resident was taken aback after ...

Skincare brand Bliss is attempting to reconnect with its core audience of elder millennials and Gen X with a new campaign that combats the current skincare obsession by tweens, who have subsequently ...

Kids today would rather play with Drunk Elephant serum, according to Texas mom Jessica Bazan. Bazan’s daughter Camila recently celebrated her 7th birthday with friends at Sephora. “Camila ...