This article was reviewed by Craig Primack, MD, FACP, FAAP, FOMA. While matcha has been at the center of traditional Japanese tea ceremonies for hundreds of years, it’s now gaining traction in ...

Known as the “Gen Z green juice,” matcha tea has become the drink of choice for social media girlies. Market research carried out last year reflected a 202% increase in sales alone.

Matcha tea isn’t just tasty (and pretty)—it *might* help you lose weight, too. If you aren’t already familiar with it, matcha is a concentrated green tea powder made from the leaves of the ...

Drinking green tea can offer many potential health benefits. However, over the past few years, matcha tea has gained huge popularity. From social media users to health experts, many have insisted ...

There’s nothing quite like the comforting taste of home, and Macha Tea brings this sentiment alive in its campaign film featuring Bollywood’s evergreen icon Madhuri Dixit, who is also the ...

Matcha: The trendy, bright green tea that we've all come to know and love. In recent years, Matcha has taken social media and the Western world by storm. The Japanese green leaf tea is a trendy ...

Hailing from Japan, matcha has become a sought-after flavour in food and beverage. From matcha chocolates and ice creams to matcha breakfast bowls and breads, the trend is big and growing. So much so, ...

If your preferred way to caffeinate is to sip on some matcha, you’re not alone. The bright green tea is a popular alternative to coffee and can be found on most coffee shop menus. There are even ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...

Sina Schuldt/picture alliance via Getty Matcha lovers beware — there may be a matcha shortage on the horizon. Increased global demand for the green, tea-based powder adored by many beverage ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...