Banners alone won't do the trick in a deflated, post-bubble Web ad market. Learn what new styles and techniques have emerged over the past year so you can maximize returns while balancing your ...

Today’s column is written byWill Braithwaite, marketing manager at Jun Group. Banner ads were enjoying a happy retirement after their heyday in the ’90s and 2000s. That all changed around 2019, when ...

The banner ad season starts around Memorial Day, but it doesn't end when the beach season winds down. The advertisements are often flown over parades and festivals, with the season continuing into ...

The banner ad might seem like an artifact of the early Internet era that will inevitably die out. But its functionality is the key to the future of business. BY ADAM VACCARO, STAFF WRITER, INC.

Though banner ads are often written off as dated or ineffective, Liftoff’s report said this format actually outperforms native ads by a landslide when it comes to post-install engagement on ...

2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to action was a simple ‘click here ...

Our experiment with banner ads failed. We didn't go further with the CPM banner ad product. However, a lot of our customers still want to run banner ads on our platform.

I guess from there we had nowhere to go but down. Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them.

Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t.

There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.