Stanley partnered with Barbie to release eight 40-ounce Quenchers inspired by the doll's 65th anniversary. Here's how to get ...

Rather than sharing promotional content from the point of view of a brand, the @BarbieStyle account now imagines what ...

Two modern-day icons have teamed up for the drinkware collab of back-to-school season: Barbie and Stanley ... Find out how to ...

WNBA Legend Sue Bird speaking at the Barbie-themed WNBA game between the Indiana Fever and Chicago ... [+] Sky August 30 at Wintrust Arena in Chicago, where Mattel unveiled its new Barbie brand ...

Recent leaks suggest potential Harry Potter and Barbie stages and characters coming ... info on what their stages will be offering. Riot Games' cross-over fighting game, codenamed Pool Party ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

The WNBA's first-ever Barbie Game Night is almost here, featuring a marquee rematch between WNBA Rookie of the Year candidates Caitlin Clark and Angel Reese when the Indiana Fever take on the ...

Barbie celebrates its 65th anniversary this year, and Krispy Kreme has partnered with the brand to unveil a new collection of doughnuts to commemorate the occasion. Beginning Tuesday, four all-new ...

“Give Limitless Possibilities” launched Aug. 30 with a spot that centers on empathy, self-expression and confidence, traits that the 65-year-old Barbie brand aims to instill in children. The effort, ...