The answers were no small matter. With Barbie’s sales sagging, toy maker Mattel Inc. had turned to Clark, a pioneer in the emerging field of “sonic branding,” to help give the icon of ...

Now, Gatwa returns to the Barbie universe again, thanks to an upcoming Doctor Who collaboration. The Fifteenth Doctor and his ...

The answer was no small matter. With Barbie’s sales sagging, toy maker Mattel Inc. had turned to Clark, a pioneer in the emerging field of “sonic branding,” to give the icon of American ...

We've seen it with Barbie. We've seen it with Star Wars. We've seen it with G.I. Joe and Hot Wheels. He added: "All of these brands have had their cycles. I think Sonic has had a downward cycle ...

2025 Just as Barbie and Oppenheimer were given the portmanteau Barbenheimer, one fan tried to come up with the moniker for this event. “I’m calling it The Legend of Sonic 4 or Zelda 4”, they ...

“Sonic and Barbie are perfect examples of that. Sonic is an outsized hit in terms of Roblox games, not many games cross the 1 billion threshold,” Ferencz said. “Brands are valuable when they ...