Brown turned down over $50 million in endorsement deals from other major sneaker companies, according to the 741 press release, because he wanted full ownership and creative control of his own brand.
The previous version of the shoe merged the brand’s FuelCell and Fresh Foam cushioning technologies into one sneaker.
Boston Celtics star Jaylen Brown's eventful offseason continued Tuesday with the unveiling of his new sportswear brand, 741.
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