I personally feel that a campaign with real images of men and/or women kissing, hopefully while actually wearing Benetton clothing, might have been a better way to go. What do you think?

In a new campaign that launches today, United Colors of Benetton raises its colors in support of UN Women, the United Nations agency that promotes gender equality and empowerment of women.

In support of a United Nations campaign addressing violence against women, Italian clothing company (and ubiquitous U.S. mall store) United Colors of Benetton has staged what's essentially a sexy ...

Today the Italian brand is launching a new global gender equality campaign to chime with International Women’s Day (8 March), marking the first time Benetton has rolled out a global initiative ...

The underlying aim is to inspire women around the world by telling other women’s stories. The Italian clothing brand also announced details of the ‘Benetton Women Empowerment Programme’, a long-term ...

He said Benetton had moved on from “pointing the finger” in some of its “shock tactic” campaigns in the 1980s and 1990s to a more focused and deeper campaign that aims to actively contribute to and ...