The new logo was co-developed by Gericke and Michael Bierut of the international design firm Pentagram. "Its contemporary collegiate lettering includes an embedded numeral "10" in the word "BIG ...

The Big Ten conference just released its new logo. Believe me when I say it is not good. It looks like a couple of five year olds got together and decided to take the easy way out. But that is the ...

The Big 12's new logo coming up in 2024 is generating buzz. Big 12 Commissioner Brett Yormark announced that the conference is launching the new logo sometime in 2024. Yormark kicked off his ...

Fox Sports on Wednesday stirred the pot a bit with a Big Ten graphic showing every program's logo in rival colors — not the first time it's been done, but surely interest-drawing every time.

The Big 12 championship game between No. 7 Texas and No. 18 Oklahoma State on Saturday features a wide array of festivities — including an on-field WWE logo. Among those changes: The most ...

IU has removed the Big Ten logos from its jerseys and helmets ahead of Saturday's Outback Bowl against Ole Miss. That fueled speculation it was in response to IU feeling slighted by the ...