Deion Sanders’ return to Nike after years with Under Armour was widely celebrated by sneaker enthusiasts. The move marked the homecoming of one of the brand's ...

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Deion Sanders and Nike have a history that's just as dynamic and flashy as Prime Time, dating back to when he inked a deal ...

Under Armour spotlights Alpha Kappa Alpha for their new “Sisterhood in Style“ social media campaign for the UA Echo sneaker.

A new social media campaign from Under Armour highlights Greek life at two of Maryland’s historically Black universities.

A wild trend called #BootsOnlySummer took over TikTok in recent weeks, where sneaker fans wear their football cleats as their everyday lifestyle shoes. As you'd imagine, wearers may run into ...

Dallas Cowboys wide receiver CeeDee Lamb has been a Nike athlete since entering the NFL in 2020. Since then, Lamb has used his star power to elevate the Cowboys and Nike even further into football ...

Replacing a quarterback is difficult in college football. Replacing one like Army West Point’s Bryson Daily is a huge challenge. Daily had a senior season for the record books. He led the Black ...

In a Facebook post on Tuesday, Bridgewater shared a photo of a garage filled with Nike cleats once used by players ... Teddy Bridgewater, Miami Northwestern’s football coach, has consistently ...

"There is not an athlete under contract with the UFC that Conor [McGregor] can beat. That's not meant to be mean. The worst, the least experienced 155-pounder, would clean him up. The worst ...