Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

This isn’t the first time we’ve seen Kim Kardashian's platinum blonde hair, but that doesn't make the transformation less shocking. After going honey blonde in 2013, bleach blonde in 2015 ...

If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the hair’s blonde or platinum color. (I say “professionally bleached” because many of those ...

Kristen Stewart's "tabby cat blonde" hair didn't quite spur a movement—there was tough competition this season, with all the ...

Brown's bleach blonde hair appears to be staying around for awhile, as she attended the SAG Awards with her platinum locks tied up in a bun. She accessorized her look with Chopard jewels ...