Sirens' and 'Palm Royale' are ushering in a new era of Lilly Pulitzer fans, but for PureWow's fashion editor, the vibrant ...

The Bollywood rom-com era is finally here with the most anticipated movie, Param Sundari, featuring heartthrob Sidharth ...

From sugary sweet to fruity and fresh, I tried and tested 30 Bath & Body Works scents, from heritage scents to the chicest new body mist dupes, all to find the top 10 you should try from the massive ...

Elegant ethnic wear at 55% off! From sarees to kurta sets, grab Libas, Biba & more on Amazon Wardrobe Refresh Sale 2025.

Tis the season to revamp and refresh your wardrobe so of course you wanna do it with these cute and affordable pieces.

Looking to liven up your space? Look no further than Mainstays artificial lemon tree neatly nestled into a white ceramic vase. Retailing for $9.98, this decor item stands at 14.5″ and features three ...

Whether you're jet-setting to Positano or daydreaming about a summer trip, these tops deliver on European style. Breezy, ...

Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...

From cotton to satin, explore 10 kurtis in 10 different fabrics with style tips, fun insights & smart pairings to help you ...

Before marrying into the Royal Family, Meghan Markle once found herself in an "awkward" situation while speaking at the 2016 ...

Right now, Target is full of spring and summer dresses that are practically made for wedding season. Romantic chiffon ruffles ...

Once the fabric of choice for Sunday picnics and Dorothy's iconic dress in "The Wizard of Oz," gingham has officially left ...