Once upon a time, Levi’s and blue jeans were synonymous ... Bergen had to rethink his supply chain?every detail of how Levi’s jeans, jackets and shirts would get from factories to new regional ...

The production of blue jeans ... A single pair of cotton jeans consumes between 10,000 and 20,000 liters (2,600-5,300 gallons) of water along its supply chain. Add to that large doses of synthetic ...

Look what happened to one river delta in China, dyed blue from nearby denim factories. Or consider the practice of sandblasting jeans to get ... a more sustainable supply chain.