Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...

When PrettyLittleThing unveiled its relaunch under the name ‘A Legacy in Progress’ and Boohoo repositioned itself under the ...

Boohoo renames itself Debenhams in major revival of former department store brand - The Debenhams name dates back to 1778 ...

EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can ...

(LON:BOO – Get Free Report)’s share price passed below its two hundred day moving average during trading on Tuesday . The stock has a two hundred day moving average of GBX 30.13 ($0.39) and traded as ...

Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.

The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers ...

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...

Since acquiring the Debenhams brand in 2022, following the long-suffering department store chain’s administration, Boohoo ...