Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...

Boohoo BOO-0.91%decrease; red down pointing triangle Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of administration in ...

Boohoo bought the 247 year old former department store chain out of administration for £55 million in 2021 after it collapsed during the pandemic and kept it trading as an online only retailer ...

Boohoo said it has successfully completed an overhaul of Debenhams since it took over the brand in 2022 and that it is now a “majority contributor to group profitability”. It said it will roll ...

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said it has successfully ...

Boohoo will rebrand to Debenhams as it shifts to a marketplace model to house its brands in the first phase of its turnaround plan. Shares in the company dropped just over three per cent on the ...

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Boohoo has announced it is rebranding as Debenhams Group as the online fashion firm hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said ...

Meanwhile, the group will transition its youth brands PLT, Boohoo and BoohooMan, into fashion-led marketplaces, which will reduce future stockholding requirements. Boohoo, which launched its ...

Boohoo has changed its name to Debenhams – after reviving the popularity of the 247-year-old department store brand. The fast-fashion group bought Debenhams out of administration in 2021 ...