Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...

Boohoo BOO-0.91%decrease; red down pointing triangle Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of administration in ...

Boohoo bought the 247 year old former department store chain out of administration for £55 million in 2021 after it collapsed during the pandemic and kept it trading as an online only retailer ...

Meanwhile, the group will transition its youth brands PLT, Boohoo and BoohooMan, into fashion-led marketplaces, which will reduce future stockholding requirements. Boohoo, which launched its ...

Boohoo’s parent company has rebranded as Debenhams Group (PA) Boohoo’s parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion. Boohoo acquired the Debenhams brand in ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. UK fast-fashion retailer Boohoo has renamed itself Debenhams Group four years after it bought the business ...

Boohoo said it has successfully completed an overhaul of Debenhams since it took over the brand in 2022 and that it is now a “majority contributor to group profitability”. It said it will roll ...

Boohoo has announced it is rebranding as Debenhams Group as the online fashion firm hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said ...

Boohoo has changed its name to Debenhams – after reviving the popularity of the 247-year-old department store brand. The fast-fashion group bought Debenhams out of administration in 2021 ...