Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.

Confusion surrounds the future of a city centre venue after a major Thai restaurant chain withdrew its plans for the second ...

Donald Trump's idea of imposing 200%-plus tariffs on vehicles imported from Mexico could throw the US auto industry into ...

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, the founder of Parade.

Since 2016, Latino entrepreneurs have launched businesses to represent and give our people a safe place. From makeup to food, ...

Everything you need to understand about Royal Caribbean, the record-breaking cruise line that’s known for its lively ...

Cody Thacker, vice president of growth, spoke at SC Biz News's 2024 South Carolina Manufacturing Conference and Expo.

Chanel presented its Cruise 2024-2025 collection in Hong Kong on Tuesday, with a mix of light tweed suits, chic diving hoods ...

What separates the one-hit wonders from the sustained successes? Whether in business, art, philanthropy or any other realm, there are two critical components that always make the difference: a ...

Describing the economic policies of Vice President Kamala Harris as a disaster, Republican presidential candidate Donald ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...