Before Fitzsimons was a consumer psychologist, he was a high-school stock clerk at his local grocery store, and he remembers a lot of the store-brand stuff being “terrible.” It went on the ...

Several fashion and beauty brands stood out at Coachella this year, but one dominated. Fashion retailer Revolve earned the most media value at the annual festival in California. Influencer ...

Harrison joined Rapha as brand consultant in January and will now work with the leadership team, overseeing a re-evaluation of the brand's market position. Harrison and Millar previously worked ...

The Trump administration is remaking Brand USA, although the end game is unclear at this point. Five Brand USA board members, including the board chair, were abruptly fired via email on Friday ...

The world’s most popular sexual health company has finally revealed exactly what the brand name means, after many speculated online about what it stood for. Durex is a company predominantly ...

The U.S. Commerce Department under Secretary Howard Lutnick abruptly fired five of the 11 board members of Brand USA, the nation’s destination marketing organization, last week. It seems even the ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas! The rankings were determined through an analysis of the consumer participation, media ...

Still producing its vehicles in Wolfsburg, the city where the brand's first-ever factory was constructed in 1938, the iconic German manufacturer has established its presence in many different ...

And for hotel groups that have multiple brands under the same portfolio, it is especially important for potential customers to know that they are linked as part of the same umbrella. This was the ...

Multiple Indian brands won accolades at the London Spirits Competition 2025Photo Credit: Unsplash (for representational purposes only) The winners of the 8th edition of the acclaimed London Spirits ...