However, that kind of brand loyalty is an artifact of immaturity. Children and child-like minds are easily impressed by celebrity endorsements. In any case, there's no loyalty there; ...

As Brand Loyalty Declines, 2 Trends You Should Know for 2014 According to a recent Deloitte survey, brand loyalty is declining but there are a few things you can do to grow your brand in 2014.

Brand loyalty is commonly based on image and experience while customer loyalty is money-based, relying on prices and discounts. Brand-loyal customers believe that a certain brand represents ...

Effective brand loyalty strategies in this new landscape must be about more than transactional, discount-based incentives. Ancillary benefits and services that deliver convenience, entertainment, ...

For CNET Now What, we talk to Adweek's Lisa Lacy about brand habit versus loyalty. Brian Cooley Editor at Large Brian Cooley is CNET's Editor at large and has been with the brand since 1995.