Hilton named most valuable hotel brand 2025, marking a decade of leadership with luxury growth and global expansion in a ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty ...

YouGov reports Caitlin Clark and LeBron James are America's favorite athletes, highlighting their influence on sports fandom ...

After scooping my way through more than a dozen options, it was clear that not all vanilla ice cream is the same.

Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

Welcome to the Brand Equity Pyramid: a hidden map that leads from also-ran to an icon. This is the unseen structure underpinning category killers!

Consumers don’t wake up feeling loyal. Loyalty is the cumulative result of smart brand design: showing up in the right moments, creating emotional significance and making repeat buying feel ...

Only 37% of IPL fans care about teams, the rest just follow their icons: Report While 98% of viewers identify a favourite cricketer, only 37% report a strong allegiance to any particular team.

Download this Brand Loyalty Icon In Line Design Brand Loyalty Customer Trust Brand Commitment Client Engagement Loyalty Program On White Background Vector Brand Loyalty Editable Stroke Icon vector ...

This generation tends to be highly brand-loyal, with a preference for brands that provide consistent quality and meet their needs. This pragmatism translates to what they want in a loyalty program.