Eleven celebrates 98th birthday with free Slurpees and temporary tongue tattoos, transforming promotional marketing into ...

Hilton named most valuable hotel brand 2025, marking a decade of leadership with luxury growth and global expansion in a ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty ...

YouGov reports Caitlin Clark and LeBron James are America’s favorite athletes, highlighting their influence on sports fandom ...

Nike faces $1 billion tariff hit as sales decline continues. Company plans price hikes and production cuts while launching ...

After scooping my way through more than a dozen options, it was clear that not all vanilla ice cream is the same.

Nordstrom’s loyalty program, The Nordy Club, comes with so many benefits, including alteration services, beauty exclusive ...

Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

Welcome to the Brand Equity Pyramid: a hidden map that leads from also-ran to an icon. This is the unseen structure underpinning category killers!

Consumers don’t wake up feeling loyal. Loyalty is the cumulative result of smart brand design: showing up in the right moments, creating emotional significance and making repeat buying feel ...

Only 37% of IPL fans care about teams, the rest just follow their icons: Report While 98% of viewers identify a favourite cricketer, only 37% report a strong allegiance to any particular team.