Women's professional soccer has grown in popularity over the last decade, while social media has simultaneously given athletes an accessible way to promote their personal brands. A new study from the ...

“People would always ask, ‘Are you that soccer player?’ and I would say ... from Virginia Slims, a cigarette brand marketed to women. The group formed the Women’s Tennis Association ...

With celebrity owners such as Natalie Portman and cool lifestyle merch drops, Angel City is a preeminent brand in women's soccer. Is being a good soccer team next?

Taking the women’s game to another level, PUMA drop the all-new Future 8 Ultimate Women's Fit 2.0 – focusing on an improved ...

When women’s 3-on-3 basketball league Unrivaled was founded in 2023, it promised a compelling value proposition for players: a chance to make ... when the WNBA and National Women’s Soccer League are ...

Barcelona midfielder Aitana Bonmati was named the Women's Champions League player of the season on Sunday after the Spanish ...

Janessa Lugo and Genessey Melendrez will be taking their talents to the next level together, continuing a trend of local ...

A new study from the University of Kansas analyzed how professional women soccer players in Europe use social media to promote their personal brand and how factors like their team’s social media ...