Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

Stray Kids’ Felix became the first and only celebrity to be highlighted in a case study by Lefty Korea. The data-driven report reviewed his brand collaborations from 2023 to 2025.

Rory McIlroy is set to become Ireland's first ever billionaire athlete after his US Masters triumph - and he is on the cusp ...

In the glamorous realm of fashion, certain figures stand out as trailblazers who have defined and redefined style over the ...

Teslas are the hottest new target for vehicle vandalism. But as the smoke clears from dealership lots, many Tesla owners are ...

The shift from relevance to attractiveness is more than a technological upgrade; it’s a fundamental transformation in how retailers connect with their customers. Those who embrace this shift will not ...

Nike (NYSE: NKE) needs no introduction. It's a well-known consumer brand that has a presence virtually all over the world. Nike's winning culture has been replaced by a losing track record due to ...

The Paytronix 2025 Loyalty Report explores the forces shaping guest loyalty in 2025. It offers data-backed insights, real-world case studies, and actionable strategies to help restaurant and ...

It’s been two weeks since President Donald Trump’s “Liberation Day” tariff speech launched a global trade war, premised on ...

Surviving Global Tariffs means Medtech and Luxury brands must revisit 1990s strategies to adapt to the US’s steepest trade barriers in decades.

New data from Brand Finance reveals that total airline brand value jumps 29% as demand for premium travel and global ...