To stand out, brands need more than clever headlines—they need deep audience understanding, purposeful structure and business ...

Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

Crocs taps a marketing veteran credited with making tumblers cool to create heat around its flagship and HeyDude shoe brands.

Principals has created the brand identity for Enreal – a renewable energy provider.The announcement:Branding agency ...

LUSSO has quickly become a go-to name in the global interiors space, known for its architecturally awarded stone baths, sleek ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

The Cadillac Optiq is the brand’s first fully electric model to go on sale in the Middle East, which will be followed by rest ...

Brand New Day's villains, updates on the Defenders being in Daredevil: Born Again, and possible intel on Marvel Studios' ...

Series by Marriott — aimed at the midscale and upscale hotel segments. Marriott has chosen to debut this brand in India. On Thursday, the world’s largest hotel company announced that India will serve ...

In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen. It’s about ...

From Eva Longoria to Andie MacDowell, L’Oréal Paris has several long-standing, loyal ambassadors. Global brand president ...