Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

The brand communication platform should consist of key strategy statements – from the brand vision, a brand positioning statement to the key selling messages.

To stand out, brands need more than clever headlines—they need deep audience understanding, purposeful structure and business ...

Every personal, professional, or corporate strategic plan needs consistent focus and, at times, course adjustment. A strong brand needs to be codified and constructed, with emotional dimensions ...

Search marketers are often at the other end and far away from brand strategy. When branding is pressed for return on investment (ROI), it often comes downstream through marketing channels ...

Elements of your business, such as live virtual receptionist services, make up part of the branding experience. Exceptional customer service via this method reinforces your business's positive ...

(Picturing the Nike swoop in your head, right?) A great branding strategy (and execution) creates an instant connection between a company and its target client. It makes the audience feel ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S. As the 2025 season begins, CMO Phil Cook details the insights behind ...

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

SALES FORECAST: The British luxury group is expected to report revenue of 2.46 billion pounds ($3.27 billion) for the year ended March, according to a poll of estimates by 19 analysts provided by the ...