To stand out, brands need more than clever headlines—they need deep audience understanding, purposeful structure and business ...

Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

Crocs taps a marketing veteran credited with making tumblers cool to create heat around its flagship and HeyDude shoe brands.

ROSHN hits $1 billion in brand value, becoming Saudi Arabia’s most valuable real estate developer in under five years. ROSHN ...

LUSSO has quickly become a go-to name in the global interiors space, known for its architecturally awarded stone baths, sleek ...

Bringing together expert voices and employee ambassadors can be an effective way to build a consistent and authentic brand ...

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Analysts point to stagnation in Apple’s wearable strategy, though expectations are high for a shakeup later in 2025 to mark the Watch’s 10th anniversary.

This story is part of your SHN+ subscription There is plenty of demand ahead for senior living operators in 2025 and beyond, ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Female leadership in branding manifests through distinctly different approaches to creative briefs. Less pressure to posture, less mimicry of disconnected global visual trends. More attention to how ...