Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

To stand out, brands need more than clever headlines—they need deep audience understanding, purposeful structure and business ...

Fully 33% of CMOs have their eyes locked on brand strategy, according to Gartner. Why? Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your armor. And it's ...

Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder. The report was based on data ...

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S. As the 2025 season begins, CMO Phil Cook details the insights behind ...

To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...