Bud Light might be experiencing a knockout of its own, but this time it’s on purpose. The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies ...

The two companies announced Tuesday the Anheuser-Busch beer is becoming the official sponsor of UFC in a new, multiyear marketing partnership that goes into effect Jan. 1, 2024. Bud Light will ...

UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year.