"Sales cratered and sat there," an industry analyst said. When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last ...

On March 27, 2024, X user @patticakes1722, among others, posted (archived) that "The View" co-host Whoopi Goldberg signed a deal with Bud Light to become its new brand ambassador. The post read ...

Murray is a Forbes news reporter covering entertainment trends. Nearly one year after Bud Light faced boycotts over its brief marketing collaboration with transgender social media personality ...

Bud Light is dipping into an old bag of tricks to help it solve a very new challenge. The popular Anheuser-Busch brew, hoping to rally consumers to its cause after a difficult period, will unveil ...

On Feb. 11, 2023, Dylan Mulvaney announced her partnership with Bud Light on TikTok by duetting a Bud Light ad that featured Miles Teller. Mulvaney is seen dancing in a bubble bath with cans of ...

Bud Light might be experiencing a knockout of its own, but this time it’s on purpose. The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies ...

A nationwide reset of shelf space could solidify sales declines, analysts said. A boycott against Bud Light has hammered sales for months, dethroning the brand as the nation's most popular beer ...

Anheuser-Busch is looking to the NFL season's kickoff for forward progress toward overcoming offseason difficulties that included a Bud Light boycott. The beer giant, which reported a 10.5% ...

When Kid Rock shot at cases of Bud Light in April, the stunt seemed futile for several reasons. First, Bud Light was the best-selling beer in the country. Second, most consumers probably weren’t ...

Once the top-selling beer in the U.S., Bud Light is no longer on the list of the country's 10 most popular beers after it partnered with transgender activist and influencer Dylan Mulvaney.

Bud Light is showing no signs of rebounding from its slump as sales plunged even further in June, recent industry data shows. Sales of the popular beer dropped 28% for the week ending June 24 when ...