Much like the hidden arrow in the FedEx logo and the clever “31” dolloped in Baskin-Robbins’ signage, our own Chicago Bulls logo might contain its own secret message. If you turn the Bull ...

There is only one team in the NBA that has never changed its logo. That team is the Chicago Bulls, and there are multiple good reasons as to why that angry red cattle has stood the test of time.

The logo – a red charging bull's face with black and white accents – is unique in that it hasn't changed significantly since the team was founded in 1966. The logo was created by commercial ...

It is a reference to Durham, North Carolina's, nickname of "Bull City." Duke's campus is located in Durham, and it recognizes as much with this design. The plan is for the new logo to be featured ...