After a tumultuous start to the NWSL expansion side’s existence, chief revenue officer Amina Bulman ensures the club is prioritizing building trust amid a rebrand.

Apple wants you to look good and retro for WWDC 2025 and has limited-edition hoodies, T-shirts and baby onesies with the ...

At The Android Show in May, Google announced Key Verifier to “help protect you from scammers who try to impersonate someone you know” in Google Messages. This tool lets you “verify the identity of the ...

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile is your logo, your personality is your business card, how you leave others ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

and I wish I were more than just a janitor. A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful ...

Top 10s uncovers the true stories hidden in famous company logos, revealing what the logos really represent behind the scenes. House GOP reveals Trump's tax breaks for tips, overtime and car loans ...

Google’s logo just got a little bit blurrier ... Google’s “G” took this idea even further, reducing the company’s famous wordmark down to a single letter icon in 2015.