Recently, its attention has been on omnichannel video, particularly connected TV (CTV), and improving infrastructure ...
Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Fans have a multitude of options to watch the Chiefs vs. Broncos in Week 10. CBS will broadcast the game live on TV for those ...
Adjusted EBITDA grew 29% to $8 million, and a 22% adjusted EBITDA margin this quarter. CTV ad serving and personalization revenue led the quarterly growth with a 12% year-over-year improvement and CTV ...
The Trade Desk exceeded third-quarter revenue and earnings forecasts, demonstrating strong growth amidst a dynamic digital ...
Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...
The B.C. Conservation Officer Service is warning Whistler residents and visitors not to feed or approach black bears after a ...
Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.
His first appointment was Susie Wiles, one of his two campaign managers, as White House chief of staff.
The woman accused of killing three people in three days in three Ontario cities also previously admitted to attacking ...
One labour and employment lawyer who spoke to CTV News said if the BCMEA did lock workers out in order to force arbitration, ...