PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“The category is doing extremely well, and designer fragrances are so viewed as aspirational and associated with prestige,” ...

Vetiver Primavera – the new fragrance from men’s grooming brand Horace – has spring in its name, but it is a scent that conjures the feeling of summer. A fragrance both solar and earthy, it is ...

The Indrea Dress from ba&sh is a bold yet beautifully wearable piece that brings a touch of Parisian polish to your wardrobe.

Miley Cyrus embodied the quintessential 1980s rockstar at Chanel‘s annual luncheon in collaboration with The Tribeca Film ...

Novelist Anna Dorn moonlights as a perfume stylist, offering scent fittings for clients performed over text message. I hired ...

Is vanilla the sexiest fragrance? We spoke to a porn star, a neuroscientist and a perfumer for the definitive answer then ...

The Vogue Beauty & Wellness Honours 2025, in partnership with Tira, are here to celebrate the crème de la crème of the beauty ...

I’m always off on my travels for work and have become quite the expert at packing lightly — and that applies to my skincare ...

I’ve suffered through a real double-piercing, now every woman can access that feeling of empowerment without the pain.

Infused with aloe vera leaf extract, this formula feels more like a healing salve than a sunscreen. Rich but not greasy, it ...