"For the White Sox, Chicago is our home ... to be champions on and off the field." The new logo, a circle, features the city's skyline, the word "Sox" and an image of a home plate.

The Chicago White Sox have a surprisingly colorful logo and uniform history ... uniform is that “South Side” was merged into one word instead of being two words. That space could ...

The new black caps have "Chi" in white and gray, scripted diagonally to align with the traditional "Sox" logo ... of the Southside of Chicago – without saying a word. We wanted to harness ...

A new era of Chicago White Sox ... deal was announced, the White Sox received a fair amount of criticism for not just the name of the new park, but also from the logo it would carry.