Chivas Regal®, the award-winning blended Scotch whisky from the Scottish Highlands, has teamed up with Goya®, the largest ...

Frank Sinatra and the Rat Pack were known for their drinking almost as much as their crooning. Throughout his career, Sinatra ...

Ahead of next week's highly-anticipated Las Vegas Grand Prix, Chivas Regal has announced a new multi-year partnership with ...

Earlier this month, Chivas announced the arrival of a new bottle for its iconic Chivas Regal 18 scotch whisky. Morphing the traditional rounded shape into a taller and slimline silhouette ...

Throughout the collaboration, Chivas Regal and Charles will encourage fans to forge their own paths in redefining success. The partnership will celebrate the achievement of personal goals and ...

Ahead of the new F1 season, Leclerc teamed up with blended Scotch whisky label Chivas Regal to highlight his off-track passions. The partnership was celebrated at “Leclerc’s,” an invite-only ...

The Chivas Regal Effect is a fascinating phenomenon in marketing and consumer psychology. It suggests that higher prices can lead to a perception of higher quality, even without any change in the ...

Pernod Ricard has begun bottling its Chivas Regal 18 whisky in a lighter glass bottle. The bottle has 25% less glass compared to the company’s previous packaging for its 70cl Chivas Regal 18 ...

Chivas Regal hosted an exclusive event earlier this week to kick off its partnership with Formula One and Drive to Survive superstar Charles Leclerc for an evening that seamlessly blended music ...

Scotch whisky brand Chivas Regal and Premier League football club Arsenal have announced a multi-year partnership ahead of the 2024/25 season. As Arsenal’s first official whisky partner, Chivas Regal ...

Chivas Regal welcomes Charles Leclerc as Global Brand Ambassador with an exclusive pop-up piano bar ahead of the first Grand Prix of the season, with an appearance from the self-taught pianist.