The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

People hate AI. Or do they? This week, we got an example of a fun generative AI project that consumers were initially wary of ...

Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including Mondelez, Post, and American ...

Who Cares? podcast, the creative studio’s founder warns that, with AI promising unparalleled access to scale, speed and ...

As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and ...

Voices, the world’s leading voice solutions platform, today published their Ad Agency Trends Report, a market research report ...

From the basics to buzzwords to game-changers, this glossary of terms will help you speak the language of AI and stay ahead ...

Reddit launches new campaign import, GTM integration, and QA tools to make Reddit Ads setup and optimization faster and ...

Accenture Song and its creative agency Droga5 have pulled out of a creative pitch process after the sunsetting of its ...

Among today’s creative highlights, Neutrogena recruits John Cena to promote its “invisible” sunscreen; Corona highlights ...

The Advanced Technology Council (ARTC) announced today (March 31) that the Inaugural Governance of Emerging Technology Summit ...

Advertising agency Noisy Beast has made four hires, following its merger with iD Collective. Nicole Klinakis joins as ...