The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

People hate AI. Or do they? This week, we got an example of a fun generative AI project that consumers were initially wary of ...

According to research from System1, presented at CRA’s Heard audio showcase last month, 50% of Australian radio ads fail to ...

Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including Mondelez, Post, and American ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and ...

Voices, the world’s leading voice solutions platform, today published their Ad Agency Trends Report, a market research report ...

Gov. Hochul said adding licensed creative arts therapists to the Medicaid provider list should happen during the budget ...