The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

People hate AI. Or do they? This week, we got an example of a fun generative AI project that consumers were initially wary of ...

According to research from System1, presented at CRA’s Heard audio showcase last month, 50% of Australian radio ads fail to ...

Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including Mondelez, Post, and American ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and ...

AI is here to stay, and Sauce Advertising embraced it with a workshop by expert Ross Symons, exploring AI’s potential to ...

Becca Hand began her career at Paradigm 12 years ago and has since enjoyed her biggest career achievement at the company when she was offered a partnership.