On a recent trip to New York's famous Times Square, Josh Gurgiel, a self described OOH nerd and head of oOhmedia's creative ...

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

The ​​Boulder County Film Commission is accepting entries from local creative digital professionals who would like to be ...

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms ...

Has the American Eagle Ad brought back people's appetite for advertising? If the talk around the latest Sydney Sweeney jeans ...

What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...

New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.

American Eagle stock soars despite media backlash over Sydney Sweeney ad campaign that leftists say contains eugenics ...

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.

Advertising technology firm Kargo is bringing its connected TV (CTV) formats to devices running TiVo’s operating system, the ...

Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that ...

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign ...