LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer segmentation study on the banking industry. A leading banking sector ...

Demographic segmentation involves dividing the customer market using variables such as gender, age, income, level of education, occupation, socioeconomic status, type of family ...

When trying to decide on dividing up your customers there are numerous segmentation methods. Here we look at the Curry's ...

Client segmentation is a critical tool that helps companies break down people into distinct groups and tailor their marketing and sales efforts to them. In this article, we’ll delve into the nuts and ...

The report, “Best-Managed Firms: Client Segmentation Strategies – Optimizing client experience and firm performance,” is part of the Schwab Market Knowledge Tools (MKT) series. It gives reasons why ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider ...

5. Be Ready to Act. Customer segmentation should allow you to intimately observe the product usage and progress of your customers. That possibility is only as important as the actions you are ...

Customer segmentation lies at the heart of effective marketing. By dividing your customer base into distinct groups based on shared characteristics, behaviours, and preferences, you can target ...