To create truly impactful content, organizations must learn to leverage AI technology and tap into the true customer ...

Rocket CRM, a SaaS platform designed to help businesses manage and optimize their customer interactions, has introduced a ...

Iterable, the AI-powered communication platform, today announced AI Query Summary, a groundbreaking addition to its Smart Segmentation feature set that helps marketers instantly understand and explain ...

Vertical expertise is not the enemy. But if you’re not careful, it becomes an identity, and identities can become cages.

LyondellBasell offers a nearly 10% dividend yield, with management maintaining payouts despite cyclical headwinds and weak ...

In 2020, during a period marked by significant digital transformation, the Royal Bank of Canada (RBC) undertook substantial ...

Industries from retail to finance are using clustering to personalize services, detect fraud, monitor equipment and improve ...

As global banking institutions accelerate their digital transformation, leaders in artificial intelligence and machine ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

The BeBettor data analytics platform will make player wealth scores available to Optimove's UK-facing clients.

Customer journey maps have emerged as a strategic tool to better model–and maximise–player lifetime values, Uplatform's Dina ...