Customer Segmentation Strategies. Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using ...

A client wanted to understand customer characteristics to clearly segregate the customers into the need-based and value-based segments.

Effective segmentation is an exercise in fine-tuning. For instance, RBC started back in 1992 with just three customer segments: high, medium or lower profitability.

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Customer segmentation categorises SaaS companies' customers based on parameters like tech, products and business goals.

When trying to decide on dividing up your customers there are numerous segmentation methods. Here we look at the Curry's ...

When it comes to achieving success in any business, understanding the needs and wants of your customer base is essential. Client segmentation is a critical tool that helps companies break down people ...

With factors like trade volatility and crushing cost surges, cost optimization is no longer the end-all, be-all.

The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation. While most of us associate the digital leap to subscription ...

AI-driven customer segmentation has emerged as a game-changer, empowering businesses to extract deep insights from vast amounts of data and optimise their marketing efforts like never before.