A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author. The section of text used in the ad is actually from a book of various interviews ...

On the supply side, AI helps respond to the market signals in real time to support various decisions backed by data. It ...

Amazon will tap AI in a bid to give 'pause ads' a new twist: new concepts that play off the show or genre being streamed ...

Imagine if brands could use Gen AI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

AI-generated ads are set to come to Netflix in 2026, according to remarks from the streaming platform's advertising boss.

Cartology’s new hires prove the best way to understand shoppers is to bring in the people who’ve already sold us sugar & ...

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Researchers at Oregon State University developed a processing chip for large language models that slashes their energy ...