The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

The Advertising Standards Council of India (ASCI) released a report highlighting AI's transformative impact on India's ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

On this day, he discussed with Shantanu Narayen, CEO of Adobe, how AI is changing advertising and marketing strategies. Quincy said, "While Coca-Cola has led the global market, continuous ...

According to the 2025 Sprout Social Index report, all popular forms of content – from testimonials to video – are driven by ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...

For his first meeting with Coca-Cola employees as the CEO, Quincey made two bold decisions: He didn't wear a suit and the ...