Coca-Cola debuted its first artificial intelligence-generated commercial last year. Coca-Cola launched its holiday commercial, “The Holiday Magic is coming.” on Monday. The 30-second video is ...

The recent ad is not Coca-Cola’s first AI-generated project. In March 2023, the company worked with OpenAI to produce “Masterpiece,” a commercial that depicts paintings and sculptures that ...

The ads mark the beverage brand’s first extensive use of generative AI in creating a TV campaign. The commercials are an update to Coca-Cola’s classic “Holidays Are Coming” spot from 1995 ...

Consumers only had a 38% positive sentiment. The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates ...

There are some classics out there, but Coca-Cola’s newest ad won’t be joining those ranks as it’s an ugly, AI-generated mess that is embarrassing to watch. First, before we go any further ...

This isn’t the first time Coca-Cola has used generative AI in its advertising. In 2023, it released “Masterpiece,” a nearly two-minute commercial where paintings in a museum toss an ever ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter ... in literature by rendering them in the books’ original first-edition typefaces. The passages are printed in black, and ...

Coca-Cola (Coke) is arguably the most popular soda worldwide. Designed in Terre Haute in 1915 by the Root Glass Company, the ...

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...

"This is so much better than that Christmas ad. This is actually good." Coca-Cola may be getting recent heat for its use of artificial intelligence, but it's not the first company to utilize the ...