Consumers’ Research is unveiling a new advertisement campaign on Wednesday slamming Kirt Walker, the CEO of Nationwide, a mutual insurance company, and chair of the board of the Nationwide Children’s ...

AI is flipping that dynamic. By mining consumer signals across platforms, predicting emerging needs and simulating future ...

As marketers, we just know — in our hearts and in our guts — that physically being in a store and having the opportunity to ...

What's the difference between a product rating of 3.5 displayed with stars versus Arabic numerals? It might very well be the ...

Consumer sentiment in the U.S. edged down in May for a fifth straight month as Americans increasingly worry that President ...

Combining a love of food and science, PhD graduate Dr Rebekah Orr followed her passion into the field of food and sensory ...

Florida Chamber reading of consumer sentiment is decidedly rosier than a University of Florida report showing troubled ...