Shai Gilgeous-Alexander, face of the Converse Weapon and soon-to-be recipient of his own signature sneaker, has cooked up his own version of the '80s basketball sneaker. The Converse Shai Weapon ...

Payton Pritchard added a new endorsement deal ahead of the NBA Playoffs, and it's with a Boston-based company.

While Chuck Taylor was the first pro basketball player to sign an endorsement deal with a sneaker brand, the company wouldn’t have another signature shoe until the mid-70s. They hit a homerun ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor ... Larry Bird popularized the Converse Weapon alongside Lakers star Magic ...