The Mammoth are no longer extinct. Well, in the NHL, at least. The Utah Hockey Club has announced its rebranding: despite having a cool name and other possible cool monikers, they will henceforth be ...

Local fans might not be familiar with this university, but it's a pretty cool logo, with the letters "UAPB" appearing in the segments of the lion's mane. Hidden pictures aren't just for sports teams.

FedEx — The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion. Vaio — This cool logo for Sony's computers ...

So now we have a cool new Utah Mammoth logo, which has a neat little hidden element: some mountains on the head. I like it! Here's a look at the new logo and their uniforms (they're keeping the ...