The brand also sells magnetic liner, which acts as an adhesive for the lash band to attach to, as well as press-on nails. Japanese-bred Shisheido has been a best-seller skincare and beauty brand ...

consider upping your beauty game with products from one of these amazing South Asian-owned beauty brands. Not only do these brands emphasize South Asian skin but also use the best ingredients on ...

This year, consider celebrating Lunar New Year by supporting these indie, Asian-owned brands and their founders who are paving the way for a more inclusive, equitable beauty space. Youthforia is ...

Hidden treasures of Japanese drugstores, these beauty brands combine scientific innovation with refined aesthetics. True embodiments of Japanese cosmetic genius, they more than deserve a place in ...

For long, the best Japanese makeup products could only be accessed on its grounds. Thankfully, an influx of J-Beauty brands is infiltrating retailers stateside, making everything from cushion ...

“I think Korean and Japanese beauty have always been there,” Depraeter-Montacel told NBC News. “But now with the rise of that in a market like the U.S., I think it puts those brands under ...